SEO or search engine optimization is the first thing you should learn before getting into blogging or launching your website.
Agreed, learning SEO can be tricky. But if you want to rank your website on the top of the search engine results page, then it is worth trying.
SEO guidelines are mostly set by Google as it is the widely used search engine in the world. Given the fact that they keep changing their algorithm often, you need to keep your SEO knowledge updated.
Speaking of SEO, even experts use SEO tools. The good thing is that you will come across many SEO tools out there. But not all of them are reliable. To get the most out of an SEO tool, you need to choose the best one out of the lot.
Now the question is are SEO tools worth it? Yes, they are. They make the process faster and easier.
To define it in simple terms, SEO tools are apps or programs that are used to optimize your website and webpages for search engines. You can find hundreds of SEO tools online and each one of them has some unique features to offer.
Some of the most widely used SEO tools are LongTail Pro, SEMrush, etc. SEO tools provide you useful features like competition analysis, research, backlinks checker, rank tracking, traffic analysis, and others.
SEO tools are very important for website owners and SEO professionals. They help the SEO process easier and much faster. Apart from that, there are other reasons too which are listed in the pointers below.
1. Saves time
By taking advantage of SEO tools, you can get done with the mundane and repetitive tasks quickly. As a result, you can save a lot of time that you can invest in other things. Along with that it also improves your efficiency.
2. Helps you make money
When choosing a paid SEO tool, you should consider whether it will make your revenue or not. This can be tough to determine as SEO is a lengthy process and it takes a long time before you see any results. This is why you should choose your SEO tools carefully. If you are not sure in the beginning, you can opt for free trials. If you are happy using the tool, then you can buy it.
3. Helps fix issues
Many of the SEO tools are designed to point out problems or issues that your website has. Based on this information, you can work on your website to make it better. In return, this will help you to improve your website’s ranking. With the help of a reliable SEO tool, you can keep your website functioning efficiently. It also suggests improvements.
4. Gives you in-depth analysis
One of the many reasons why SEO experts use these tools is because it provides them with a lot of valuable information. It doesn’t matter whether you are using a paid tool or a free one, they all give you an in-depth analysis of your website. With this collected information, you can find out what’s working and what’s not. Most importantly, you will be able to form a proper SEO strategy based on the collected information.
5. Help find high-converting keywords
Finding the best keywords for your content isn’t an easy task. It can be boring as well as time-consuming. But you anyway have to do it for the betterment of your website. But with the help of a reliable SEO tool, you can easily identify keywords that might be useful for you. It will generate relevant keywords and variations so that you can use them in different content. In the process, it also helps you know the keywords that are used by your competitors. Other than that it also checks what your website's rank is, what terms can be used as a boost etc.
6. Helps track your SEO progress
To measure your SEO success, you need a reliable SEO tool. It helps you measure your progress based on multiple platforms and metrics. This is to ensure that you are not getting traffic but it is also converting into sales. Some of the SEO tools can also help you track for backlinks and individual keywords. This will help you to prepare your progress report which you can compare against your competitors. In other words, you will get to know if your SEO efforts are bearing fruits.
Many SEO experts believe that only paid SEO tools work, while the free ones are just a waste of time. Well, this may be only half true.
We can agree that most of the free SEO tools are unreliable as they give you inaccurate information. But there are some free SEO tools like MozBar that are great. Also, for small businesses and start-ups, it can be really difficult to fund paid SEO tools. So they rely mostly on the free ones. These tools can still provide a deep insight into your site.
Thus, we can say that both paid and free SEO tools work and worth it. The SEO tool you choose ultimately boils down to the needs of your business. When choosing an SEO tool, you should consider its pros and cons. This will not only help you choose the right SEO tool for your website, but you will also make a well-informed decision.
SEO tools are definitely worth your time and money. These tools are designed to help you with your SEO process. Whether paid or free, they all provide you a deep insight into your website. All you have to do is just find a reliable tool and you are good to go. These tools are used widely by SEO experts and they are not fools. It gives them results and therefore, they trust them. If you want to see better SEO results, then you should take the help of an SEO tool.